Ethnic Challenge Essay Example for Free

Ethnic Challenge Essay The article, â€Å"Ethnic Challenge† by Hollie Shaw discussed about marketing to ethnic groups in Canada. Shaw stated that understanding ethnic groups’ culture, beliefs, and realities is the key to successfully penetrate into their market. Companies, however, need to deliver their promises to these groups to boost sales and guarantee loyalty. Even though Canada adheres to multiculturalism, Shaw further noted that marketing to ethnic groups was never the case, as ads had only featured immigrants but had not directly targeted their market before. Today, however, companies like Shoppers Drug Mart Corp. Costco Wholesale Canada Ltd. , Hudson Bay Co. , and Wal-Mart Canada Corp. , uses cultural marketing. Moreover, Shaw pointed out the case of Sunsilk, a famous shampoo brand in South Asia, which reworked its proposed ad after research found that its ad featuring a gay male hairdresser and his female client and confidante will not be effective, as South Asian women do not have this kind of relationship with their hairdressers. In conclusion, Shaw stated that ethnic marketing will become more important in the coming years as more and more immigrants are finding home in Canada. Shaw’s â€Å"Ethnic Challenge† is related to the course material in that the latter justifies the contentions discussed in the former. Shaw began the article by saying that before, big companies lacked the efforts in â€Å"marketing to Canadian immigrants† (par. 1). The course material mentioned a world systems theory, which contends that there exists a â€Å"dominant core and a subordinate periphery in the contemporary world,† so people have the natural tendency to give more importance and attention to power and authority (p. 271). Consequently, based on the theory, big companies would give marketing priority to the dominant core that holds power and authority. In addition, the ethnic groups were previously excluded in marketing and advertising since the dominant culture perceived them as different â€Å"individuals and groups who do not conform to† societal expectations (p. 272). However, Shaw pointed out that marketing, which excludes immigrants and ethnic groups has been changing, as more businesses try to target them through their ads (pars. 2-3). This new focus of marketing can be credited to the rise of new philosophical approaches on humanism that questioned power and inequality. Furthermore, as human geographers increasingly become more aware of the diversity of people and places, cultures are not just viewed as a way of life but as a process that allows involvement from people who would construct their own landscapes (p. 270). Thus, the critical knowledge that theories have laid down affect how Canadian lifestyle and living has been, including marketing and advertising. In addition, the article, which discussed the shift of focus in marketing target and the course material, which mentioned the rise of critical definition of culture are very clear manifestations that Canada respects all ethnicities, as marketing now targets previously-ignored immigrants (par. 5) and as Canadian policies continue to actively encourage multiculturalism, respectively (p. 270). After reading through the course material and the article, I have come to realize the question we should ask ourselves as native Canadians: Do we want immigrants to be assimilated or acculturated into the Canadian society? Shaw’s article answered this by clearly discussing marketing and advertising that cater to ethnic cultures, tastes, beliefs, and realities – an acculturation which allows ethnic groups to become part of the larger Canadian society, but still retaining their distinctive identity. Personally, I do not want them to be completely assimilated to our society as they have native and original cultures that they naturally live by. Thus, ads should truthfully reflect and represent their realities if companies want to be successful in their businesses. Moreover, since there is no group or culture that stands above the others, if ads need to have different versions, in different languages, let them be. In this way, every group, ethnic or not, will feel that they are given attention and they have a place in the society. Paul Dalby’s â€Å"Truly an Epidemic: The Diabetes Epidemic,† revealed that diabetes, which was once considered a disease of the middle age, is becoming an â€Å"epidemic† in Ontario as Canadians, regardless of age groups, has been found to carry the disease. The article started with the case of Michael Jacoby, once an all-star athlete but now struggling with type 2 diabetes, â€Å"in which the pancreas does not produce sufficient insulin or the body does not properly use the insulin it makes. † Ninety percent of diabetics have this type of diabetes (par. 4). Dalby further revealed that there are 2. 25 million diabetics in Canada, one-third of which lives in Ontario – a 69 percent jump of the prevalence of the disease (pars. 7-8). Moreover, what is more alarming is that â€Å"children as young as 10 years old† have been found to have diabetes (par. 0). Thus, according to Dr. Diane Finegood, â€Å"a massive campaign to change bad habits† (par 22), which means a change from â€Å"supersized food† and â€Å"sedentary lifestyles† (par. 14) to proper eating and enough exercise (par. 23) is required. The course material is related to Dalby’s article in that the former can explain the details discussed in the latter. For instance, Dalby named diabetes an â€Å"epidemic,† which the course material defined as a temporary but widespread outbreak of a disease. Furthermore, the current statistics, which stated that one-third of the 2. 5 million diabetics come from Ontario, can be explained by the fact that the province, which is home to big cities, lives a very fast-paced life and holds more food choices. Thus, there is a greater opportunity to eat unhealthy foods. Moreover, Ontario, being an industrialized area, people tend to work longer hours and thus become less active to engage in exercise. However, according to the course material, the poor are less likely to be unhealthy. In Ontario, this does not seem to be the case, as those who acquire diabetes are â€Å"poor† in lifestyle choices – presence of a different culture and lack of exercise. Nevertheless, in other countries, the poor being unhealthy is justified because they are underfed. But in the case of Canada, most people are underfed of healthy foods. Furthermore, Dalby mentioned that a change in lifestyle of bad habits is needed to stop the rise of people suffering from diabetes and get Canadians to be healthy. The course material defined â€Å"being healthy† as living a healthy lifestyle; watching good eating habits, good physical and mental health, and strong immune system; not smoking or drinking; and regularly seeing a doctor for checkups. Moreover, Dalby’s revelation of diabetes being an epidemic is a cause of alarm for everyone because as the course material discussed, there is an interconnection between population, health, and environment, a study known as medical geography. With the unstoppable increase in Canada’s population, it cannot help but worry about the cause and spread of diabetes, the huge cost of healthcare systems to fight the epidemic, and the effects of a changing environment on the health of Canadians. The data that the course material provided enabled me to be worried about my own health, as well as the health of my fellow Canadians, particularly the children. Most of us are lured by fast food and unhealthy foodstuffs because of their unique and delicious tastes and availability; most also do not even do exercise due to lack of time and unwillingness. However, living in a fast-paced world is no excuse for us to disregard our health. If more, we should be primarily concerned because our population is not growing any smaller and our healthcare facilities are not getting any cheaper. Furthermore, we have to watch carefully our lifestyles against unhealthy food and habits because with the population boom, we do not know how our world can adequately provide for our basic needs for us to live happy, healthy, and satisfying lives. In addition, the innocent little ones, so fond of sweets and junk foods should be strictly guided and monitored to eat only healthy foods because without them, how can our nation function well in the future?

Love in the Brain Essay -- Psychology Psychological Neurological Paper

Love in the Brain Does brain equal behavior? Some people have argued that they have difficulty saying it does because they find it hard to believe that our individual, tangible brain controls emotions that many consider to be intangible, such as being in love. This paper will discuss the role that the brain actually plays in love- why we are attracted to certain people, why we feel the way we do when we are around them, and whether or not this is enough to say that in the case of love, brain does equal behavior. The first stage of romantic love begins with attraction. Whether you have been best friends for a long time or you just met the person, you begin your romantic relationship when there is that feeling of attraction. But why are we attracted to some people and not to others? Some research and experimentation suggests that pheromones play a role in attraction ((1), (2), (3), (4)). Although the existence of pheromones in humans and the method by which individuals detect them is still under debate and requires further research, a study by Stern and McClintock on pheromones in women's underarm secretion gives the most solid evidence for the existence of human pheromones ((5)). It has been hypothesized that the brain detects these pheromones through an organ known as the vomeronasal organ (VNO), by receptors, or by the terminal nerve in the nostrils ((5)). Despite the fact that pheromones and how they are detected in humans is controversial, it has been suggested that selectivity for c ertain pheromones might explain why we are only attracted to certain people ((6)). Research agrees, however, that whether or not pheromones exist, they are not the only reason we are attracted to an individual. Other facto... ...at's in a name? Bioscience. July 1998: 505-511. 6) Love Chemistry: New studies analyze love's effects http://abcnews.go.com/sections/science/DailyNews/love000707.html 7) Mating and Temperament http://keirsey.com/pygmalion/couples.html 8) What is chemistry and chemicals in love relationships http://www.cyberparent.com/love/chem1.htm 9) Chemicals http://dubinserver.colorado.edu/prj/swef02/references.html 10) Love in the Brain http://www.sensualism.com/love/ 11) BBC News- Health- How the brain registers love http://news.bbc.co.uk/2/hi/health/820857.stm 12) My search for love and wisdom in the brain by Marian Diamond http://www.newhorizons.org/neuro/diamond_wisdom.htm 13) Bower, Bruce. Brain faces up to fear, social signs. Science News. Dec 1994: 406. 14) Biology of Love http://www.primal.es/primal/books/janov/biologyoflove.htm Love in the Brain Essay -- Psychology Psychological Neurological Paper Love in the Brain Does brain equal behavior? Some people have argued that they have difficulty saying it does because they find it hard to believe that our individual, tangible brain controls emotions that many consider to be intangible, such as being in love. This paper will discuss the role that the brain actually plays in love- why we are attracted to certain people, why we feel the way we do when we are around them, and whether or not this is enough to say that in the case of love, brain does equal behavior. The first stage of romantic love begins with attraction. Whether you have been best friends for a long time or you just met the person, you begin your romantic relationship when there is that feeling of attraction. But why are we attracted to some people and not to others? Some research and experimentation suggests that pheromones play a role in attraction ((1), (2), (3), (4)). Although the existence of pheromones in humans and the method by which individuals detect them is still under debate and requires further research, a study by Stern and McClintock on pheromones in women's underarm secretion gives the most solid evidence for the existence of human pheromones ((5)). It has been hypothesized that the brain detects these pheromones through an organ known as the vomeronasal organ (VNO), by receptors, or by the terminal nerve in the nostrils ((5)). Despite the fact that pheromones and how they are detected in humans is controversial, it has been suggested that selectivity for c ertain pheromones might explain why we are only attracted to certain people ((6)). Research agrees, however, that whether or not pheromones exist, they are not the only reason we are attracted to an individual. Other facto... ...at's in a name? Bioscience. July 1998: 505-511. 6) Love Chemistry: New studies analyze love's effects http://abcnews.go.com/sections/science/DailyNews/love000707.html 7) Mating and Temperament http://keirsey.com/pygmalion/couples.html 8) What is chemistry and chemicals in love relationships http://www.cyberparent.com/love/chem1.htm 9) Chemicals http://dubinserver.colorado.edu/prj/swef02/references.html 10) Love in the Brain http://www.sensualism.com/love/ 11) BBC News- Health- How the brain registers love http://news.bbc.co.uk/2/hi/health/820857.stm 12) My search for love and wisdom in the brain by Marian Diamond http://www.newhorizons.org/neuro/diamond_wisdom.htm 13) Bower, Bruce. Brain faces up to fear, social signs. Science News. Dec 1994: 406. 14) Biology of Love http://www.primal.es/primal/books/janov/biologyoflove.htm

Computers in Medical Field Essay

A computer has become an essential commodity in every hospital. Everything is computerized today, from open heart surgeries to X-rays to various clinical tests. Everything is carried out efficiently and effectively by the computer. There are many advantages of computers that make it a must have by every medical professional. This article tells you about the use of computers in the medicine that would help you understand the wide array of computer applications used across the medicinal practice. Computers in the Medical Office There are various uses of computer in medical field as it plays a vital role in every medical office. It contributes a lot to the hospital administration where all the administrative processes are computerized. For example, staff records, recording incoming and outgoing time of the staff, the holiday records of the staff, etc. It is difficult to keep track of such things manually but with the help of computers, the task is simplified and is less time-consuming. In most of the offices, accounting is also computerized that helps you keep the daily record of the financial transactions of the office. It also reduces the chances of money related frauds as all the data is stored properly that can be used for future reference. Computer also helps in recording the names and contact details of the doctors and associated people. It is useful when it comes to recording the medical history of the patient, such as, previous treatments, tests, diagnosis, and symptoms, etc. Such information comes handy for the doctor in case of emergencies and when a new treatment is to be designed. The patients can also avail to computer counseling with the help of computers. Today, the bills are computer generated and hence, the chances of miscalculation are less. Apart from this, to avail the online transaction facilities computer is essential. Use of Computers in Medicine Use of computers is also associated with the research and inventions in health sector. Various research studies are carried out with the help of various applications in the computer. For example, studying certain cells, micro organisms, bacteria, etc., is easily possible with computer. It helps you save all the related information that you can refer to, whenever required. One can also create electronic presentations of certain diseases or treatments that are useful to understand by the junior or trainee doctors so that they can prepare themselves for small and uncomplicated operations by taking guidance from senior doctors via web conferencing. In seminars and paper presentations on the health related topics, computerized presentations create more impact on the audience. It also helps the audience understand the issues well. With the help of computer networking, doctors across the world can communicate with each other about new inventions and unique health conditions, etc. All the countries are conducting research studies and this information can be mutually shared by the medical fraternity with the help of computers and internet technology. The computer makes the world smaller and brings people together. Uses of Computers in Hospitals Computers are widely used in all the hospitals for numerous purposes apart from administration, accounting, billing, and appointments. It literally helps doctors in performing various surgeries, especially laparoscopic surgeries are possible because of computers where doctors insert the medical tools and small camera and conduct an operation with the help of computers and monitors. Many high tech surgical machines and instruments are endowed with small computer systems so that every surgical process is recorded and monitored to avoid complications. Many clinical imaging processes are conducted and examined with the help of computers, such as X-ray and CT scan, etc. Computers also play a vital role in conducting various clinical and biological laboratory tests in hospitals that help in correct diagnosis of the disease. Many critical patients, whose heart rate, pulse rate, and brain readings, etc., need be recorded and monitored continuously, are observed through computers. Its virtually impossible for humans to note down every movement of the internal organs of the patients but computers do it with ease. Importance of computers in medicine has grown so much that many patients who need to be provided with life support system are also governed by the special computerized system only. Such is the impact of computers on a medical practice.

Louis Armstrong Research Paper - 3031 Words

Many people knew Louis Armstrong as the â€Å"first real genius of jazz†(Shipton 26). He was born in New Orleans, Louisiana on August 4, 1901. Louis was the illegitimate son of William Armstrong and Mary Est â€Å"Mayann† Albert. He was abandoned by his father, a boiler stoker, shortly after his birth and was raised by his paternal grandmother. Then, at the age of five, he was returned to the care of his mother, who at the time worked as a laundress. Together with his mom, they moved to a better area of New Orleans. This is where Armstrong first fell in love with music; he would listen to people playing any chance that he would get(Tirro). He would attend parades, funerals, churches and go to cheap cabarets to be able to hear some of the greats play†¦show more content†¦This was a hard move for Armstrong because he did not want to leave his hometown of New Orleans, but he knew it was a move he needed to make(Tirro). He made his first ever recording with Oliverà ¢â‚¬â„¢s band in 1923 under the Gennett Label. Though, in 1924, Armstrong was given the opportunity to move to New York City. He did not want to make the move, but his wife convinced him it was best for his career, and he went. In New York, Armstrong was the third cornet in Fletcher Henderson’s band(â€Å"Louis Daniel Armstrong†). While performing in Henderson’s band, Armstrong made many more recordings, and was lucky enough to work with some famous jazz singers and instrumentalists; Bessie Smith, Ma Rainey, Alberta Hunter, and Sidney Bechet. But Armstrong became unhappy with the band because he was given few opportunities to solo and was rarely allowed to sing, which forced him away from Henderson’s band(Cogswell 18). Though he was only in New York for a year, this trip helped his talent become more nationally recognized. He built confidence, learned about showmanship, and improved his ability to read music(â€Å"Louis Daniel Armstrong†). 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